Tag: direct distribution

In every age, humanity has searched for ways to share its stories. Once, it was firelight and painted walls. Later, the printed page. Today, pixels and photons, stitched into moving images.

Each new medium is a mirror, reflecting not only who we are, but who we aspire to become. Through stories, we change the world.

This is a story of tools, of struggles, of visions… and of the cosmos of creativity itself.

My name is Michael Topic and I am going to be your guide, as we explore ideas that you might not have encountered.

Observation matters.

When we take the time to watch people at their craft, especially in specialized fields, where repetition and detail form the rhythm of work, we begin to notice the obstacles. Small, invisible frictions. Inefficiencies. Misalignments. The things that make work harder than it needs to be.

And there, in that noticing… empathy takes root.

Empathy is not sentimental. It is a tool. It is the searchlight that reveals those pain points, hidden in every process, in every workflow, waiting for someone to pay attention.

Resolving them, removing even a tiny grain of sand from the gears, is what drives true innovation. And this small act, removing a grain of sand, scales, until whole systems move more freely.

Let’s step back, for a moment, to a larger canvas.

Interlude 1 – A Cosmic Lens

But how can empathy change storytelling?

Consider the universe, for a moment. Galaxies are sculpted not only by stars, but by the invisible gravity of dark matter. We cannot see it directly… yet its presence shapes everything.

So it is with creativity. The obstacles, the invisible forces, quietly bend the path of every story. Shaping, twisting, deforming, distorting, corrupting, compromising.

And empathy… is our telescope. It allows us to glimpse the unseen, and then… to fix it. To act.

The Turning of the Millennium

In the early two-thousands, forces were aligning. The potential for new tools, for richer, more democratic storytelling, was becoming unmistakable.

Computing power was rising. Storage was expanding. Moore’s Law, that famous doubling of capacity, was in full swing. And suddenly, what had once required a corporation’s vast resources could be purchased with something as mundane as a personal credit card.

But the real shift was not just silicon, not just spinning disks. It was cultural. The media landscape was transforming rapidly, yet the tools of visual storytelling had lagged behind. Creatives still struggled to bring visions to life, even as media empires grew rich beyond imagination.

The Human Cost

Editors, in particular, lived with uncertainty. Work came in temporary clusters: freelance, fleeting, fragile. The scramble for the next job was constant; an invisible weight carried from project to project.

Meanwhile, the profits flowed… upward.

Those who told the stories, the very heart of the enterprise, were undervalued.

In Hollywood, there was even a bitter joke. “Hollywood Accounting.” Films which earned millions could still be declared “unprofitable.” Such was the strange gravity pulling wealth away from its makers.

Owning the channels of distribution, keeping creators at arm’s length from their audiences, was power. Immense power.

And yet… while power consolidated above, something quieter was unfolding below.

Technology Awakens

Meanwhile… technology was stirring.

Digital cameras unlocked effects once thought impossible. Cinema-quality images. Bullet time. Frozen moments. A shifting… of perspective itself. Computer imagery blended with live action, creating the illusion of worlds that never existed.

But it was, in many ways, a trick of the eye. A gimmick.

Actors mimed against empty space, their partners nothing but green screens. Studios built sets of pure absence. And behind it all, massive render farms. Costs immense. Delays excruciating. There was no instant undo.

Interlude 2 – The Star Forge

How can we visualise why innovation is slow to come, in some industries? Then, suddenly, it mysteriously accelerates. Why?

Every star is born in collapse. A cloud of dust, drawn inexorably inward by gravity, ignites under pressure, and a new light emerges.

Innovation follows a similar path. Old ideas collapse inward, pulled by necessity, compressed by limitation. And when the heat and pressure is sufficient, when the tools catch up, it’s as if a star is born. A new way of telling stories… ignites.

From that ignition, the slow work of building began. Circuits, processors, engines of calculation, all lighting up in their own way.

The Horizon Expands

Gradually, the horizon was changing.

GPUs grew more powerful. CPUs faster, cheaper. Render farms, once titanic, were inching toward accessibility. The pieces were falling into place. We could glimpse… the future.

One breakthrough was stereophotogrammetry. With ordinary cameras, three-dimensional models of the world could be captured. Curiously, it was not cinema but the quest for self-driving cars that pushed computer vision forward.

Today, with only a smartphone, one can scan a room in three dimensions. Lidar. Wi-Fi. Artificial intelligence. Tools that let us see, even through walls.

The promise? To blend the tangible with the digital so seamlessly that the boundary itself dissolves.

A Vast New Canvas

And so, a vast new canvas opened. Digital characters placed within real landscapes. Impossible locations made possible.

What was once montage, a careful arrangement of celluloid strips, was now full-scale simulation. From Eisenstein’s experiments a century ago, to today’s volumetric capture and Gaussian splatting, the leap is almost beyond comprehension.

We are approaching free-viewpoint television. Moments where the viewer may shift camera angles, alter lighting, explore scenes as if stepping inside them. What was once science fiction… is now product.

And so we arrive at a moment of wonder, yet one among countless others. For the universe itself has always been recording…

Interlude 3 – The Cosmic Archive

For billions of years, the universe has been recording itself. The fossil light of distant galaxies, the cosmic microwave background, the echoes of creation still whispering to us.

In the same way, every advancement in media is an enduring archive of human imagination. A record, not just of what happened, but of what we dreamed was possible.

This podcast is just one more faint point of light in the cosmos of ideas and stories. And like starlight traveling across time, these dreams arrive in the present, illuminating our path forward.

Democratisation of Creativity

Barriers to expression have fallen away. From studios to bedrooms, anyone can tell their story. Instagram. YouTube. TikTok. Platforms that democratise creativity and amplify it to billions.

But the matter of distribution persists. Streaming, though powerful, remains tightly held by corporations. The promise of a more open system lingers: federated computing, shared resources, global collaboration.

The dream is clear: creatives, untethered by geography, contributing from anywhere. Audiences, no longer passive, but active participants in the story. A convergence of making, sharing, and shaping.

But every light casts a shadow.

The Catch

And so… there is, and always has been, a catch.

Real-time creation has always been just out of reach. The vision was there, but the speed of the tools… not yet.

But now, powerful processors. Oceanic storage. Blazing networks. The scaffolding is here. The dream of empowering storytellers everywhere is no longer an if… but a when.

If you recall from our first episode I spoke about software you install on your device, which joins with millions of other devices, to create a shared pool of processing power and storage. That is the fabric that can solve the real-time problem. Millions of devices, instantly at your disposal, working in concert, when you need them most. Your device, serving the needs of others, when it would otherwise lie idle.

A planetary-scale computation resource. A collaborative creator-direct-to-audience distribution system. Owned by everybody.

Today… we stand closer than ever to that realisation.

“When” could be “soon.”

The universe tells its story through starlight. We tell ours through technology, imagination… and courage.

And as new tools unfold before us, tools that bend time, space, and even perspective, we stand on the edge of a vast horizon.

The next chapter of storytelling is not just about what we see on the screen… but about how we, together, choose to dream, collaborate and act.

A Fever Dream of Tools for Storytellers (00:47)

A generation ago… I experienced what felt like a prolonged fever dream.

A vision — shimmering, elusive — of something that, at the time, seemed quite impossible.

It was not merely a dream of technology… or of innovation for its own sake.

It was a dream of tools.

Tools for storytellers… designed not to constrain, but to liberate. Tools that could empower creators to share their narratives freely… unencumbered by the gatekeepers who, for so long, have stood at the threshold of public expression.

At its core… it was a vision of equality. Of democracy. A new kind of digital commons… where the barriers fell away — and something brighter, more human, emerged.

Some might call that idea dangerous.

I do not.

I see it as… emancipation.

A Glimpse of a Different Future (01:55)

But sometimes… you catch only a glimpse of a different possible future.

It’s there — clear enough to feel — but impossible to hold.

You don’t know how to tell the story in a way that brings it forth. You don’t know how to make it real.

Because this story… it’s complex. Its implications are profound. It changes nearly everything. It tears at the fabric of long-held assumptions.

It demands… a different way of seeing.

There are details. Necessary details. Things about today’s technology… hidden from most. Things that must be explained, before anyone can understand why this fever dream of mine is different.

It is easy to dismiss. To conclude, prematurely, that it could not possibly work.

But that… is only bias, speaking.

An Unexpected Blueprint (03:04)

When the revelation came into focus for me… I learned something unexpected.

You set out to solve one problem. But in the solving, you sometimes solve another. A larger, more general problem.

That’s what happened to me. For twenty-five years, I’ve wrestled with this story. How best to tell it.

I began with something small: a way to reward freelance creatives more fairly for their work.

But what emerged… was a blueprint for something larger.

A parallel economy. One in which value was rewarded… only when lasting value was created.

This strange economy discouraged speculation. It diminished exploitation.

And instead, it fostered innovation. It nurtured creativity.

It gave a voice… to the voiceless.

It became a sketch… for billionaire-proofing the Internet. For levelling the ground beneath all value creators.

But… I’m getting ahead of myself.

A Product Manager’s Promise (04:21)

I am a product manager. With decades of experience making things that people buy. Things people love to use. Things that solve real problems.

I come from engineering. I know about building things that work.

Not all product managers are like this.

Some — the extractive kind, the predatory kind — only want to hoodwink. To trick people into giving away their time, their money, their attention.

I was never one of those.

I care… about the people who must live with what I build.

Scratching a Name into the Rocks (05:02)

If you’ve read Jules Verne’s Journey to the Centre of the Earth, you know the tale. A quest, sparked by a secret text. A vision carried by Professor Otto Lidenbrock, who finds the name of an earlier explorer — Saknussemm — scratched into stone, a message across time.

Each carving, each sign, a reassurance: you are on the right path.

I think of that story often. Because this podcast… is my way of scratching my name into the rocks.

I never reached the centre of the Earth. I never reached that brighter imagined future.

But perhaps… someone else will.

Patrick and the Fever Dream (05:46)

This is why I return to that fever dream. A dream of tools for storytellers. A dream that consumed me and my collaborator, Patrick Gregston.

Together, we felt it. The need. The urgency. A psychological fugue, stretching across months, even years.

We worked hard on it. And though it began in video production — the industry we shared — we knew it was something more. Something unheard of.

Our conversations stretched across oceans. Santa Barbara. The old forests of Hampshire. Quiet moments, where reflection gave shape to the vision.

Slowly, it crystallised. Each new idea spawning another. And another. Like matter tumbling down a slope, gathering speed, gathering weight.

The dream became more vivid. More detailed. Unstoppable.

Strange… to live in two worlds at once. The real world — messy, unfair, imperfect. And the dream world — a place we longed to inhabit.

If only we could.

Hollywood and the Editing Revolution (07:04)

Patrick and I met in Hollywood. He was always there. I flew in from England, from time to time. We spoke with editors, learned their needs, helped stories find their way to the screen.

Computers were replacing film. We were products of that wave. And we clicked. Two minds, alike in passion… for visual storytelling.

Back then — in the 90s — films were edited on flatbeds. Physical film. Cut with razor blades. Joined with sticky tape.

Editing was slow. Painful. Sometimes bloody. It was destructive. Linear. Every mistake, costly.

Television was no better. Endless decks. Manual syncing. Prone to error. Always rushed to meet the broadcast clock.

Then… computers. We worked on some of the first. Non-linear. Non-destructive. Undo became possible.

Suddenly, editors could change their minds. Reconsider. Experiment. Storytelling advanced. A small step toward democratisation. And with it, new storytellers emerged.

YouTube. TikTok. A flood of voices.

The means of production, in the hands of the many.

But not distribution.

That remained controlled. Restricted. Curated by the few.

We were not there yet.

NeoPixSys: Inventing the Universe (08:51)

That was the dream behind NeoPixSys. A company born of fever. Born of possibility.

Carl Sagan once said, “If you wish to make an apple pie from scratch, you must first invent the universe.”

That’s what it felt like.

Because cameras in phones… and YouTube channels… are not enough. You must address power itself.

Relations. Hierarchies. Ownership. Governance.

You must think of exploitation. Of equality. Of carbon emissions. Of the ancestors we are becoming.

None of this… has been done. Not fully. The old status quo remains.

The story of NeoPixSys is long. Full of surprises. Failures that were not failures.

Lessons written in ashes. And sparks worth sharing. Because in this historical moment… globally… we may need that spark again.

At its heart, this is not only about technology. It is about stories. And about who gets to tell them.

It is about power. And about how we share it.

It is about emancipation.

The Product: A Federated Fabric (10:20)

And so… what is this product I speak of?

It is software. Installed on your device. And once installed… it begins to weave.

A fabric. A federated, distributed, collaborative fabric of computation.

Your device… becomes a node. One among millions. Together… they form a virtual machine. Not in the corporate cloud. Not in centralised data centres.

But everywhere. The machine is the cloud. The people are the power.

And with it… new capabilities emerge. Unthinkable before. For everyone.

But that… is for next time.