How do you bring a revolutionary idea to life? In this episode, Michael Topic explains what he and his collaborator tried, and why it was never as simple as building a product.

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Episode Summary
How do you bring a revolutionary idea to life? In this episode, Michael Topic explains what he and his collaborator tried, and why it was never as simple as building a product.
The story begins with the idea that intellectual revolutions are driven by critical thinking and scientific literacy, the antibodies against misinformation. Drawing on Carl Sagan’s warning about a society that depends on science and technology without understanding them, Michael describes the ambition behind the project: an appliance of science, and storytelling tools that put authorship into everyone’s hands. Cinematic-quality stories, he argues, could illuminate the mind and help people think for themselves.
Then comes the practical question of how to start such a revolution. The answer was a company: NeoPixSys LLC, formed in Delaware as a vessel for intellectual property, pitches and funding. Michael unpacks the name (a nod to The Matrix and bullet-time, pixels and motion pictures, and a federated, network-based system) and the elevator pitch that never quite fit into an elevator: mixed-reality editing, collaborative workflow, global media storage and peer-to-peer distribution, all without traditional gatekeepers.
He is candid about the obstacles. Research is expensive, and investors preferred safe bets to a peer-to-peer vision of a better society. The idea threatened to upset a few applecarts, so the team had to walk on eggshells.
Three interludes frame the episode. The first is on intellectual revolutions and the civic skill of scientific thinking. The second turns to Galileo and the price visionaries pay for challenging dogma. The third, in the spirit of the Pale Blue Dot, reflects on pattern recognition: telling vision from delusion and real science from pseudoscience, and remembering that every story ever told has taken place on one tiny blue world.
The world has begun to catch up with some of what was imagined, but the story of NeoPixSys is far from over. The tools we use to tell stories shape the stories themselves, and that is just the beginning.
Chapters
Timestamp
0:00
0:52
3:55
4:42
5:34
6:04
6:49
7:48
8:22
8:52
10:23
10:44
Chapter
Introduction
Intellectual Revolutions
The Birth of the Company
What was NeoPixSys?
Research and Funding Challenges
The Elevator Pitch
Scientific Heretics
Walking on Eggshells
Looking Forward
Recognising Patterns
In Closing
Credits and Outro
Full Transcript
Click to read the trailer transcript
In Episode 3, we unveiled a vision, a vision for a new breed of storytelling tools. Tools designed to democratize creativity, fuel innovation, and break down the barriers to making and sharing stories.
But how do you bring such a revolutionary idea to life?
I’m Michael Topic, and in this episode, I’ll try to explain what we tried.
Interlude 1 – Intellectual Revolutions
Intellectual revolutions are not born of chaos or chance. They are driven by critical thinking, and by scientific literacy. These forces are the lifeblood of a functioning democracy, the antibodies against misinformation.
Carl Sagan once warned us: a society that depends on science and technology without understanding them is a combustible mixture of ignorance and power. Sooner or later, it will blow up in our faces.
For Sagan, a true revolution was not about power… but about empowerment. The ability of ordinary people to ask questions, examine evidence, and think for themselves. That, he said, was our only defence against charlatans and demagogues.
Science, he reminded us, is a candle in the dark. And technology, applied science, is a tool to light the way.
Science is not just a collection of facts. It is a method, a disciplined curiosity that defends us from superstition and fear.
We wanted to build… an appliance of science.
Because a society where technology is used daily, even in storytelling, but rarely understood, is vulnerable to manipulation.
We were deeply concerned by what we saw in the media: the glorification of stupidity, the celebration of ignorance. It was a drift away from rational discourse, and away from progress itself.
Scientific thinking, and its cousin, clear, explanatory storytelling, is not just for scientists. It is a civic skill. A way for all citizens to make informed decisions.
Our idea would need an intellectual revolution to break free from the indoctrination that most of us are fed our entire lives.
For revolutions to last, Sagan believed we must teach the scientific method to children, so they can form their own opinions, and question authority. This is where we thought our new storytelling tools could make their greatest contribution. Stories told in cinematic quality, as compelling as any blockbuster, could illuminate the mind.
Carl Sagan saw science’s self-correcting nature, its willingness to discard wrong ideas, as both a source of power and a model for humility. He believed that progress comes from criticism of ideas, not obedience to authority.
And we believed that putting authorship into everyone’s hands, allowing anyone to create stories of stunning quality, could help lift the world from the mess it’s in.
The Birth of the Company
So, how do you start an intellectual revolution?
Our answer was… a company. A vessel to hold the intellectual property, pitch ideas, and seek the funding to make them real.
That company became NeoPixSys LLC. We did the obvious thing: we formed NeoPixSys in Delaware, the global hub for U.S. tech startups, and a haven for patent protection.
We knew there were conflicts between NeoPixSys and the enterprise we were trying to incubate within it. But at the start, we didn’t know what else to do. We thought we could eventually outgrow the shell of a limited liability company, and make something far more meaningful.
But in those early days, no one could advise us.
What Was NeoPixSys?
The name itself carried our philosophy. “NeoPixSys”: a new system for digital motion pictures.
“Neo”: a nod to the character from The Matrix, who introduced the world to bullet-time photography. “Pix”: short for pixels and motion pictures alike. And “Sys”: because we envisioned a federated, network-based system.
Our dream was to create tools that transcended traditional filmmaking, to give creators new visual capabilities, interactive experiences, and true creative freedom.
NeoPixSys would be many things: an intellectual property hub, a research and development powerhouse, and, most importantly, a platform to reshape how stories were made and shared.
Research and Funding Challenges
But there were obstacles. Research is expensive. And convincing investors to back a peer-to-peer vision was harder still.
Investors preferred safe bets: home-delivered dog food… diapers… apps that kept people scrolling but not thinking.
In a world obsessed with bottom-line profits, it’s hard to argue that a better society, one where every voice could tell its story, could also be profitable.
The Elevator Pitch
Explaining NeoPixSys was… not easy. How do you condense a multi-layered revolution into a single elevator ride?
Mixed Reality Editing. Collaborative Workflow. Global Media Storage. Peer-to-Peer Distribution.
NeoPixSys was all of these, and more. A mixed-reality editing system, a global project management platform, and a content network without traditional gatekeepers.
Imagine creators collaborating across continents, sharing footage, managing projects, and distributing their work, freely.
That was NeoPixSys, in a nutshell.
Interlude 2 – Scientific Heretics
Wayseers often suffer. Visionaries, those who glimpse new possibilities, are rarely welcomed. They face exclusion, persecution, ridicule.
Centuries ago, Galileo dared to challenge the church. He said the Earth revolved around the Sun, not the other way around.
His evidence? The phases of Venus. The moons of Jupiter. Sunspots drifting across the solar face. Heretical observations… that shattered dogma.
Galileo’s work proved the universe was not centered on us. It forced humanity to confront its cosmic insignificance, a lesson that continues to echo through our search for life beyond Earth.
And in challenging how networks were built, how stories were told, and who decided what was “true,” we were attempting something not unlike Galileo. Only centuries later.
Walking on Eggshells
Our idea was radical. It challenged everything about how stories are made, distributed, and consumed.
It wasn’t about making films, it was about changing the filmmaking ecosystem itself.
NeoPixSys could reduce distribution costs, protect copyrights, and empower creators to truly own their work. A self-adjusting, load-balancing network that could scale globally and automatically preserve creative archives.
It was, frankly, going to upset a few applecarts.
Looking Forward
The dream was enormous, perhaps too big for its time. The tools we envisioned might have disrupted the entire industry, democratising storytelling and putting creative power back in the hands of those who care most deeply about it.
But even amid scepticism and uncertainty, we held to one truth: storytelling should belong to everyone. And the right tools, at the right time, could change everything.
Interlude 3 – Recognising Patterns
In starting an enterprise as ambitious as ours, we found ourselves thinking about pattern recognition, the ability to see connections before others do.
Not all patterns are real. Not all recognition is helpful. But sometimes, seeing early is everything.
Throughout history, humans have searched for meaning in the unknown. Our ancestors saw demons and omens. Today, we see UFOs, aliens, and the seductive promise of artificial intelligence. Both are born from the same impulse, to find order in the chaos, even when evidence is thin.
We had to learn to distinguish valid science from pseudoscience, vision from delusion. Because if our tools were to serve humanity, they had to be guided by something larger: a sense of unity, humility, and responsibility to this one fragile world.
Stories, after all, encapsulate the entire human journey: our triumphs, our failures, our laughter and grief. And all of them, every single story, has taken place on this one, tiny, blue world.
It humbles us… and it reminds us that our stories, our creativity, are precious.
In Closing
The world has begun to catch up to some of what we once imagined. But there is still so much more to explore. The story of NeoPixSys is far from over.
It stands as a reminder that the tools we use to tell stories shape the stories themselves.
And that… is just the beginning.
Join us for the series
Original blog posts were posted on: pm4p.net
Direct link to the fourth post in the series: https://medium.com/product-management-for-the-people/a-fever-dream-of-democratised-storytelling-episode-4-f20e08d0bd8a
The e-book of the series is available at: Gumroad.com
Cover art: Clare Topic – Copyright 2026 – All rights reserved.
Editor: Alex Topic
Music: composed and produced by Michael Topic

